Design and conversion

I helped The Chocolate Yogi improve their website performance.


The Chocolate Yogi makes mouth-watering vegan chocolate that changes the world. My goal was to improve the information architecture of the site, create a home page that made sense and make simple user experience changes that would increase their website’s conversion rate.

Simplification

Getting back to basics.


The Chocolate Yogi site already had the basic set up of any eCommerce site, but it needed help being brought into line with the brand. Instead of vibrant colours that clashed with the product’s packaging and blocks of copy that weren’t inviting to read, I stripped everything back and kept it simple so that the products could speak for themselves.

+4 % increase

in Conversion Rate

3 second decrease

in page load speed