Hey, I'm Lucy!

I’m the Co-Founder of Trefiel - think skin care meets self-care - which I started with my partner, Michael Tremeer, when we saw the opportunity to spoil and pamper women everywhere (and teach them how to love themselves too).

I think we have the best face masks ever but I have to admit, I’m very biased.

I like to write about what has and hasn't worked while growing my ecommerce business, processes that streamline our operations and templates that organise everything (with a specific focus on running a remote team) and basically everything in between because it's my blog and I'll do what I want.

Let's do this!

One of the hardest things with any product business is ensuring that your customers keep returning. While we have an absolutely incredible product, it’s still difficult for us to do because sheet masks are not a necessary skin care product, at least not like a moisturiser or a cleanser.

Trefiel, like most new businesses, relies heavily on marketing to drive business and sales. Our initial plan was to be an entirely online business, as Michael and I both wanted to continue traveling while working on the business. The most obvious case of online marketing is, of course, social media....


Email: hello[at]luchia.com.au

Phone: +61 456 163 700